Own-brand goods help Asda grow revenue by 9.6 per cent

Supermarket giant Asda said it had received a boost from strong sales of its own-brand goods as customers tried to find cheaper alternatives during the cost-of-living crisis.

The business reported a 9.6 per cent hike in like-for-like sales in the three months to the end of June, rising to £5.4bn. The figure excludes the fuel business.

Bosses at the retailer said that Asda was still experiencing increases in its costs, but that it would pass through savings to customers “wherever we can”.

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