The tool uses real-time computer-generated imagery to create a fully customised kitchen space, building on Redrow’s reputation for digital innovation and customer experience.

While a huge number of customers are looking for their new home online, recent research from Redrow shows that over a quarter (27 per cent) still want to visit a development sales office to get hands on with personalising their new home.

The kitchen tool, which is now available in all of Redrow Yorkshire’s customer experience suites, will allow homebuyers to design their perfect kitchen space and then have sales colleagues on hand to show samples and talk through different pricing options.

Whether you’d prefer a dining table or kitchen island, a glass or Silestone splashback, or brushed chrome sockets, the tool caters to homebuyers’ behaviour and offers a unique way to design your kitchen.

With over one in ten (11 per cent) homeowners citing a kitchen island as one of their top five features if they were to purchase a new home, homebuyers can customise these features even further and see their vision come to life.

Steve Jackson, sales director at Redrow Yorkshire said: “We’re excited to launch our brand-new kitchen visualiser tool, to help homebuyers looking to design their dream home.

“The tool is the next step in Redrow’s ongoing investment to help customers find beautiful homes and builds on our industry-first online technology experience. Using the tool, customers can use real-time computer-generated imagery to build their kitchen from scratch – making it the easiest way to customise your kitchen.”

Making further strides in digital innovation, Redrow offers a unique digital customer journey. The launch of the tool follows the housebuilder’s award for Best Application of Technology at the UK Customer Satisfaction Awards 2023, and Best Customer Satisfaction Initiative at Housebuilder Awards. Redrow recently retained its five-star rating by the Home Builders Federation for customer service, highlighting how the business continues to successfully deploy technology to improve its customer service and satisfaction offering.

Redrow launches tool to help Yorkshire homebuyers personalise and design their kitchen from scratch