Harrogate-based digital agency announces US expansion

Zelst was launched in 2006 by Peter and Sarah Van Zelst.

Mr Van Zelst said: “The US economy is a little hotter than ours at present, and it’s a challenge to find highly experienced search and PPC professionals in some areas of the States. We’ve seen a demand for our services, and the different approaches we bring to projects. Establishing a business in the US was the natural next step.”

The new US business, based in Dover, Delaware, will aim to bring US work to the UK team more “seamlessly”.

Mr Van Zelst added: “We’re working closely with the Department for Business and Trade in the US, as well as a variety of bodies and contacts we’ve made since researching the idea of growing our exports to the US, and expect the additional traction to bring a handful of new jobs as we build out the team to support the North American market.

“Although, like every company, we’ve seen a lot of challenges in the last few years, in many ways, the seismic shifts driven by the pandemic and Brexit have opened people’s minds about how to grow their businesses.

“We’ve seen that the US has a challenge to find passionate and highly skilled teams of digital talent, and we’re offering them that additional bandwidth immediately.”