Hull-based building supply company MKM partners with ecommerce platform BigCommerce
The announcement comes as part of the company’s plan to boost online sales and diversify its range of customers.
Meghan Stabler, senior vice president global product marketing at BigCommerce, said: “MKM had its specific set of front- and back-end ecommerce hurdles and a large part of it comes down to the complexity of the B2B customer journey.
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Hide Ad“BigCommerce’s Open SaaS platform will equip MKM Building Supplies with the flexible tools to overcome these challenges while creating frictionless B2C user experiences so the brand can focus on advancing its business.”
Andy Pickup, digital & marketing director at MKM Building Supplies, said: “Launching on BigCommerce allowed us to personalize the customer journey and deliver frictionless experiences across our channels. Since moving to the platform, we have been performing above expectations on ecommerce metrics and driving more physical store visits.”