Leeds-based North Brewing Co joins forces with digital agency Zeal to grow its online sales

The Leeds-based North Brewing Co has joined forces with digital agency Zeal to grow its online sales.

The brewer, which operates 10 bars in Yorkshire, Birmingham and Mancheste, has provided Zeal with a wide-ranging brief to support online sales, increase subscriptions and target the fast-growing office market.

Zeal, which employs 35 staff, is a full-service digital marketing agency based in LeedsCommenting on the campaign, John Gyngell, director and co-founder of North Brewing Co, said: “We see huge potential for online sales growth and have found a great partner in Zeal to help us.

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"We are an innovative business with rapid product development. In Zeal, we have a team that shares our passion for fast-moving retail and a flexible approach to achieving the best outcome.”Zeal is developing the brewer’s e-commerce offering and building an app to optimise mobile commerce.

North Brewing Co has joined forces with digital agency Zeal to grow its online sales. The Leeds-based brewer operates 10 bars across Yorkshire, Birmingham and Manchester. (Photo supplied by North Brewing Co)North Brewing Co has joined forces with digital agency Zeal to grow its online sales. The Leeds-based brewer operates 10 bars across Yorkshire, Birmingham and Manchester. (Photo supplied by North Brewing Co)
North Brewing Co has joined forces with digital agency Zeal to grow its online sales. The Leeds-based brewer operates 10 bars across Yorkshire, Birmingham and Manchester. (Photo supplied by North Brewing Co)

The app plugs directly into Shopify to streamline the customer journey and fulfilment process.Jane Slimming, the chief executive at Zeal, said: “North Brewing Co has a growing army of fans who love its great beer and fantastic venues.

"The business has huge growth potential, and we have put in place a strategy to rapidly expand the amount of business it does online.

Ms Slimming added: "There is also a big opportunity to build an online community around this much-loved brand.”