Mobile Tornado signs partnership deal

Crimson Tide will initially resell Harrogate-based Mobile Tornado’s ‘Instant Talk’ mobile application.

However the companies expect Mobile Tornado’s products will in future also be included directly in Crimson Tide’s workforce management packages.

Crimson Tide supplies companies with mobile phones with customised software that help firms better manage what their field workers are doing. Adding Mobile Tornado’s applications will allow Crimson Tide subscribers to talk directly to head office or co-workers.

Jeremy Fenn, chief executive of Mobile Tornado, said: “We are delighted to be working with Crimson Tide, a company at the forefront of developments in mobile business applications.

“Their solutions replace the paper based processes that field operatives perform, increasing the effectiveness of remote workforces and delivering significant cost savings. Further savings can be delivered through the adoption of an appropriate communication platform and I am confident that Crimson Tide’s customers will generate even greater efficiencies through the introduction of Instant Talk into their businesses. ‘

Barrie Whipp, executive chairman of Crimson Tide, added: “The ability to add instant voice, messaging and presence communications to our solutions gives us enhanced revenue possibilities whilst giving our customers the greatest complete solution and flexibility possible for managing their field workforce.

“Mobile Tornado’s solution fits ideally with our own IP based communications and we look forward to a long and successful partnership.”