Shipley-based sportsware firm SportsShoes.com announces that it has offset all carbon emissions generated since its founding in 1982

The strategy, which was developed in conjunction with sustainable innovation consultancy Ape, involves a full impact assessment of the business to calculate the size and composition of its carbon footprint.

SportsShoes.com managing director, Brett Bannister, said: “We are very proud of our 40 years of business. To celebrate, we thought we would do something a bit different and take action to ensure SportsShoes.com is sustainable for another 40 years and beyond.

“We were founded at a time when very few people knew what a carbon footprint was. Now that everyone does, and now that we want to be the world’s most sustainable running equipment retailer, we must continuously improve every aspect of our business to achieve that goal."

The company noted that it is “continually identifying and implementing more sustainable practices in every aspect of its operations.”

In April 2021, the firm achieved carbon-neutral status, and shortly after began to offset the emissions from heating, lighting and powering the business, as well as its national and international distribution activities.

To offset its emissions, the company has collaborated with Yorkshire-based woodland regenerative project, Make it Wild, which is replanting native woodlands.

In 2021 SportsShoes.com launched its first sustainable store, working with brand partners to identify products that have a lower environmental impact.