Unilever-McCormick deal may harm competition in dry ingredients market, says CMA
The merger of Unilever’s food business with US rival McCormick could lead to less competition in the market for dry ingredient and sauce mixes, according to the UK watchdog.
The Competition and Markets Authority (CMA) is looking into the £33.8 billion tie-up which was announced in March. UK-based consumer goods giant Unilever has brands like Knorr, Maille and Colman’s as part of its food division, while McCormick’s owns Schwartz and French’s in the UK. The CMA found that the merger will create the biggest supplier of dry ingredient mixes, for meals such as chilli con carne, and dry sauce mixes such as parsley sauce, in the UK market “by far”.
It identified competitors such as seasoning mix brand Maggi and dry sauce brand Bisto but said these products “impose only a limited constraint” on the merged food group. It also looked at potential competition concerns over the supply of mustard to UK supermarkets, with Unilever owning labels Colman’s and Maille, while McCormick owns French’s. However, it found that consumers typically consider English, French and American style mustards as distinct from one another and therefore supermarkets tend to stock each different type.
This means there is limited overlap between Unilever and McCormick’s mustard products and therefore “no realistic prospect” of competition concerns over the condiment, according to the CMA.