YouTube star Colin Furze puts Yorkshire firm's laser cutter at heart of dream workshop

The video, which has already garnered three million views since being published last week, sees Furze fitting out a huge barn with specialist products for his major projects which can’t be achieved in the shed he normally uses.

Among the machines he installs and uses is a specialist cutter produced by HPC Laser based in Elland near Halifax.

On the video, Furze explains: “If ever there was a machine you could transfer from your workshop to your home, it is a laser cutter. This one is pretty big but HPC do smaller ones that cut down to A4 size that you can stick on your desk.

"It doesn’t cut metal but it cuts wood, plastics, leather, card and it engraves as well. These are just brilliant, versatile bits of kit.”

Furze uses the cutter on the video to make a hammer-shaped Christmas tree decorations for his ‘Bundle Box’ gift-sets.

HPC managing director Steve Cockerham said the video has proved to be fantastic exposure for the firm – to the point that the company’s website crashed from the traffic on the day Furze initially uploaded the video.

He said the machine, which normally costs around £8,000 to provide and install, was given to Furze for free as they knew the exposure his endorsement would bring was worth it.

"The array of different applications and people that would use it is just limitless. Around 50 per cent of what we supply goes into education. Burberry have got one for cutting fabrics, many different police forces use them for marking hardware and Google in London have got a couple.

“One of the key factors to selling this product is people seeing what it can actually do.

"We were really excited to see what he was going to put out and we got two or three minutes worth in his video and we were very pleased with it.

"We’ve had a few enquiries for the type of machine we gave to Colin and some of the bigger stuff as well.

"It is just a different direction we are trying in terms of marketing the business.”