Fall in inflation is to be welcomed but for majority the ‘great news’ isn’t bringing much cheer

However, for the Prime Minister to hail it as “great news” and cite it as evidence that the economy has “turned the corner” is at best premature and at worst tone deaf.

The reality is that the majority of people are still being clobbered by the cost of living crisis. It will be some time before falling inflation starts filtering through to ordinary people.

As Sir Keir Starmer toured a branch of Morrisons while on the campaign trail, he was able to drive home this point.

The Labour leader said: “If there’s one thing that’s been picked up on this campaign trail over and over again, it’s people being fed up with the Government sort of saying, ‘oh, you need to thank us now, we are turning a page, everything is fine’.

“Everybody here at Morrisons that we’ve been talking to, people across the country, don’t think it’s fine because they know that they are still paying the cost of the Government losing control of the economy.”

Mortgages are not coming down and food bills continue to remain high. Everyday concerns that the Government lost touch with over the course of the previous parliament.

While there will be a degree of sympathy for Rishi Sunak, given the mess he inherited from Liz Truss, it’s insulting to voters to suggest all is well when so many are still struggling.